To become a major influencer in any real estate market, you must first adopt the following 10 marketing tools:<\/span><\/p>\n While having a website is just the start, it\u2019s a critical start. Your website needs to be attractive and<\/span>\u00a0filled with\u00a0high-quality, professionally-written search engine optimized content that appeals to your target audiences to capture leads while you\u2019re working on other important things.<\/span><\/p>\n Google\u2019s search engine is your best business partner if you use it properly. That means getting to know how Google works and what you need to do to make sure it maximizes your leads. Content is king, and Google rewards websites that feed a steady stream of original, relevant, and informative copy to its crawlers. There are many ways to do this, including blogging, updating website content regularly, and through social media (more on that below) sharing. You need to be motivated and patient to reap all the rewards Google offers.\u00a0<\/span><\/p>\n 3. Google Keyword\u00a0Planner<\/strong><\/span><\/p>\n Formerly called Google Keyword Tool,\u00a0the Google Keyword Planner<\/strong> will soon become one of your If your aim is to dominate your local rental property market, you must be ready to use the Google Keyword Planner on a regular basis. It will provide you with all the information you need to reach your target audience, and help get your brand out there and visible to potential\u00a0leads.<\/span><\/p>\n Most real estate investors have<\/span> little-to-no understanding about the importance of keyword searches. Those who do dominate\u00a0their local markets simply by making the effort\u2014reaching those targeted leads and developing website content around keyword strategies.<\/span><\/p>\n 4. Google Alerts<\/strong><\/span><\/p>\n As soon as a person posts information regarding a search that matches your keywords, it automatically arrives in your email inbox, so you can jump in and share information on your properties. Google Alerts is a powerful tool for any marketing campaign.<\/span><\/p>\n 5. Search Engine Optimization (SEO)<\/span><\/strong><\/p>\n Making use of\u00a0SEO<\/a>\u00a0for local searches is the most effective tool for dominating any real estate market.\u00a0 Search engine optimization refers to the process of getting your website listed higher on search engine results pages for Google, Yahoo, Bing, and other search engines. Research shows that there is a pattern to the ranking process. So, do we know for sure if we can rank for a keyword? The answer is no. The only SEO experts that can 100% rank for keywords are Google employees.<\/span><\/p>\n If the idea of mastering SEO intimidates you, you can enlist a\u00a0content writer with SEO<\/a>\u00a0expertise\u00a0to help you, but don\u2019t fall for claims that\u00a0guarantee<\/strong><\/span>\u00a0ranking. Many online marketers know what goes into ranking a\u00a0website, page or video,<\/strong>\u00a0but they have no\u00a0control over whether search engines actually move a site to the top, or whether a site moves at all. There are plenty of legit SEO professionals out there who have been successfully working SEO for years, but if someone claims to guarantee<\/span>\u00a0ranking, look for professional help elsewhere.<\/span><\/p>\n Find an SEO expert who has a track record of doing the work and can guarantee their effort and the quality of their work. Make it a point to learn and understand how to perform all elements of SEO so that you can make sure your efforts are effective and that your site is found by every real estate term for your local market.<\/span><\/p>\n 7. Social Media<\/span><\/strong><\/span><\/p>\n Once your social media page is set up, it must be put to work. There are numerous marketing strategies that<\/span><\/p>\n If it\u2019s used right, social media can generate thousands of leads, regardless of the size of your market. One key option is to utilize the check-in process Facebook offers. Social media provides simple strategies that will allow you to put your brand in front of thousands for little-to-no cost.<\/span><\/p>\n 8. YouTube<\/strong><\/span><\/p>\n Establishing a YouTube channel is a great way to grow a business, but it\u2019s a tool that many real estate people overlook.<\/span><\/p>\n Focus on creating videos that get your brand message out there to a wide audience. The right keywords, a catchy title, and engaging content will attract high-value leads. Creating impactful videos is not at all difficult when you have the right strategy and tools in place.<\/span><\/p>\n Start by creating your videos and begin sharing them to your local community and even worldwide through your website, blog, and social media. If you\u2019re putting local real estate videos out there and your competitors are not, guess who will earn all those leads from potential\u00a0clients who are 9. Email Marketing Software<\/span><\/strong><\/span><\/p>\n Dominating your local competitors begins with having the right tools in place. Email marketing software\u00a0and knowing how to use it effectively and productively provides a valuable opportunity to gather up all potential leads in your community.<\/span><\/p>\n 10. Craigslist<\/strong><\/span><\/p>\n![\"\"](\"http:\/\/www.gentryrealestategroup.com\/buylowazteam\/files\/2018\/01\/GENTRY_SOCIAL_MEDIA_MARKETING2.png\")
<\/a>Building a critical online presence is a skill you can learn and need to learn to achieve your investment goals.\u00a0 But before you can get there, you need to start with an internet connection, the right marketing tools, and the right marketing strategies. This is the path to boosting your leads while spending less time and money in the process.<\/span><\/p>\n1.\u00a0A website<\/strong><\/span><\/h3>\n
<\/a>To successfully market your real estate investment properties, you must have a website. Without a website, you\u2019re invisible to potential tenants. A website is the hub of your marketing strategy, a place to which you drive potential tenants, where they can learn more about your properties. Your website works 24\/7, 365. It allows you to \u201cget found\u201d on internet searches, educates and informs your visitors, engages readers, helps you build a rapport with your audience, increases your ability to share content, and gives you credibility above and beyond the<\/span> co<\/span>mpetition.<\/p>\n <\/a>2. Google<\/span><\/strong><\/p>\n<\/a>most valuable marketing tools. You may decide to develop a Google Adwords campaign, which is a program that allows you to pay to be placed in Google\u2019s search engine advertising sections. You select the keywords most relevant to your business and pay for per click\u2014that is, you pay each time a searcher clicks on your ad.<\/span><\/p>\n <\/a>For instance, let\u2019s say you want to track people who enter a forum and type in \u201cPhoenix rental properties\u201d in their search for housing options. Simply set up a Google Alert with your targeted keywords.<\/span><\/p>\n<\/a>Your website needs to be centered\u00a0around\u00a0your property\u2019s location, whether it\u2019s in Phoenix, Tucson or Scottsdale. The only way to achieve this is through SEO.<\/span><\/p>\n <\/a>can be implemented in social media.<\/span><\/p>\n <\/a>YouTube videos focused on your niche can become powerful marketing tools. They can be created as educational videos geared to inform potential leads, they can showcase your rental properties via virtual tours, and they can drive traffic to your website.<\/span><\/p>\n<\/a>searching video sites for information?<\/span><\/p>\n